The use of Google Analytics is being restricted by privacy regulators in more and more countries in Europe. After rulings in Austria and France, Italy now also follows with a ban. This was caused by the fact that the privacy regulators found possible violations of their privacy protection rules, because your privacy rules were not implemented correctly.

This ban was based on 2 important conclusions, namely:

• As a provider of electronic communication services, Google is subject to 50 US Code § 1881(b)(4). As such, Google is under the control of the US intelligence community, which may require Google to provide access to Google’s data under 50 US Code § 1881a (“FISA 702”).

• The measures taken (by the advertiser) in addition to the Standard Contractual Clauses (SCC) have been judged to be insufficient, because they do not exclude the possibility of monitoring and access to data by the US intelligence services.

There are several alternatives for your Analytics tools:

Matomo (free):
Matomo is an open-source analytics platform that allows users to track and analyze their website traffic. It offers many of the same features as Google Analytics, including real-time reports, visitor tracking, and e-commerce tracking. It is highly customizable and can be self-hosted, giving users full control over their data.

Amplitude (paid):
Amplitude is a paid analytics platform that focuses on helping businesses understand user behavior within their product or app. It offers advanced segmentation and cohort analysis, as well as integrations with various tools and platforms. Its pricing is based on the volume of data processed and the number of users tracked.

Clicky (paid):
Clicky is a paid analytics platform that offers real-time tracking, heat maps, and detailed visitor information. It is geared towards smaller businesses and offers a range of pricing options. It also has a variety of integrations with other tools and platforms.

Mixpanel (paid):
Mixpanel is a paid analytics platform that allows businesses to track user behavior and engagement within their product or app. It offers advanced segmentation and A/B testing capabilities, as well as integrations with various tools and platforms. It is priced based on the volume of data processed and the number of users tracked.

Adobe Analytics (paid):
Adobe Analytics is a paid analytics platform that offers a range of features for analyzing and optimizing website and app performance. It is geared towards enterprise-level businesses and offers integrations with various Adobe products. It has a variety of pricing options based on the specific needs and goals of the business.

Piwik (free):
Piwik is an open-source analytics platform similar to Matomo. It offers real-time tracking, visitor demographics, and e-commerce tracking, among other features. It can be self-hosted or hosted by Piwik, and has a variety of integrations with other tools and platforms.

GoSquared (paid):
GoSquared is a paid analytics platform that offers real-time tracking and detailed visitor information. It also has features for customer relationship management (CRM) and live chat. It has a variety of pricing options based on the volume of data processed and the number of users tracked.

Woopra (paid):
Woopra is a paid analytics platform that offers real-time tracking, customer journey analysis, and integrations with various tools and platforms. It is priced based on the volume of data processed and the number of users tracked.

Heap (paid):
Heap is a paid analytics platform that offers automatic event tracking and advanced segmentation capabilities. It has a variety of pricing options based on the volume of data processed and the number of users tracked.

OpenWebAnalytics (free):
OpenWebAnalytics is an open-source analytics platform that offers real-time tracking and e-commerce tracking, among other features. It can be self-hosted or hosted by OpenWebAnalytics, and has a variety of integrations with other tools and platforms.